Although I've been a science editor for about eight years now, I'm not a big fan of the academic publishing industry in its effort to share knowledge.
The matter tends to be limited to specialists only, with little effort from scientists themselves to communicate their ideas in more than one form.
They spend all their time and energy writing. And then writing some more.
But who's reading?
Here's one unique idea. A brilliant "offline" one :)
(And this is one idea that needs to be used alongside who knows how many :))